Creative/Graphic Designer

MP Freelance Graphic Design-Web-Photo

Jan 2013 — present  |  West Palm Beach-Miami, Florida

Contracted by ad agencies, design studios, publishers,
retailers and manufacturers to conceptualize, design and execute advertising/marketing materials, such as print ads, brochures, catalogs, sell sheets, pop/pos displays, product packaging design, sales presentation materials, illustrations, posters, newsletters, logos, corporate identities packages, web banners, web sites, and photography.

Specializing in:
• Private Banking & Investment Services
• Travel & Tourism Advertising
• Business-to-Business Marketing
• Real Estate & New Homes Advertising
• Local & National Automotive Campaigns
• Health Care & Fitness Industry
• Food & Hospitality Industry
• Social Media Marketing
• Web Marketplace Development
• Electronic Marketing


Freelance Photographer

iPhotograf

Jul 2006 — Jan 2013  |  Punta Gorda, Florida

Providing aspiring and veteran fashion-glamour models with professional, high quality photography for their portfolios.

Specializing in:
• Fashion & Glamour Photography
• Nature & Travel Photography
• Portraits & Special Events Photography
• Commercial & Promotional Work


Freelance Creative/Graphic Designer

MP Designworks

Jan 2004 — Jul 2006  |  Fort Myers-Miami, Florida

Clients included: WCI Communities, Elias Brothers Communities,
Times of the Islands Magazine, Exit I&E Realty, Arthur Rutenberg Homes, Adelante Hispanic Marketing, Roberts Communications & Marketing, Goldcoast Advertising, Viva Partnership, Zubi Advertising


Creative Director

AdSource, Inc.

Jan 2003 — Dec 2003  |  Tampa, Florida

Tier-3 Automotive/Food Industry/Recreational/Direct Mail
— new business, creative, production and management

• Provided creative lift for all agency accounts
• Script writing and direction of all electronic media
• Copywriting and creative direction for all print media
• Directed and supervised designer and freelancers
• Supervised production of all print & e-media projects
• Reviewed and approved all production prior to release

Financial Design Consultant

Capital One – Hispanic Line of Business

Feb 2002 — Nov 2002  |  Tampa, Florida

Financial Services/Credit Cards/Personal Loans

• Provided creative lift for the Hispanic Line of Business
• Conception and implementation of new “out-of-the-box” creative strategies to direct mail solicitations aimed at the hispanic market
• Conducted creative presentations to the internal marketing team
• Developed new plastics designs and internal marketing collateral materials
• Limited solicitation copywriting in both English & Spanish


Creative Director

MarketSmart Advertising

Aug 2000 — Jul 2001  |  Raleigh-Durham, North Carolina

Local Government/Food & Hospitality/Health Care/Real Estate
— new business, creative, production and management

• Conducted client meetings and creative presentations
• Directed and supervised designers and freelancers
• Supervised production of all print and broadcast projects
• Reviewed and approved all agency projects prior to release
• Purchased and installed department hardware and software
• Negotiated and approved print orders with local printers


Freelance Creative/Graphic Designer

MP Designworks

Feb 2000 — Aug 2000  |  Chapel Hill, North Carolina

Clients included: Sinclair Intimacy Institute, Zubi Advertising


Associate Creative Director

Smith Advertising

Oct 1999 — Feb 2000  |  Fayetteville, North Carolina

Travel & Tourism/Business-to-Business/Health Care/Real Estate
— new business, creative, production and management

• Conducted client meetings and creative presentations
• Directed and supervised designers and freelancers
• Supervised production of all print advertising projects
• Reviewed and approved agency projects prior to release
• Negotiated print orders with Traffic/Project Manager


HONORS AND AWARDS

2000 Regional District Addy Award
Asheville North Carolina Convention and Visitors Bureau
Tourism Ad Campaign

2000 Regional District Addy Award
Wilson Memorial Hospital Annual Report (North Carolina)

EDUCATION

Associate of Arts Degree in Commercial Art & Design
National Education Center – Bauder College Campus
1986 — 1988 |  Fort Lauderdale, Florida

Specialized Studies in Marketing, Advertising & Photography
Miami Dade Community College – North Campus
1983 — 1986  |  Miami, Florida