Brand Design Specialist
MP Freelance Graphics-Web-Photo

Sep 2018 — present  |  Duluth, Georgia
Jan 2013 — Sep 2018  |  West Palm Beach, Florida

Concept, design and execute digital and print advertising projects in compliance with brand standards. Collaborate with clients, agencies, and project managers to conceive vision, create communicative designs, and deliver engaging brand collateral such as print ads, flyers, brochures, catalogs, sell sheets, pop/pos displays, outdoor signage, product packaging, apparel design, promotional media, sales presentations, vector art, newsletters, logos, corporate ID packages, email blasts, web banners, websites, and product photography. Prepare and deliver final artwork to vendors for production.

Specializing in:
• Private Banking & Investment Services
• Travel & Tourism Advertising
• Business-to-Business Marketing
• Real Estate & New Homes Advertising
• Local & National Automotive Campaigns
• Health Care & Fitness Industry
• Food & Hospitality Industry
• Social Media Marketing
• Web Marketplace Development
• Electronic Marketing


Freelance Photographer
iPhotograf

Jul 2006 — Jan 2013  |  Punta Gorda, Florida

Provided high-quality photographic services for digital and print distribution. Collaborated with clients and agencies to coordinate photoshoots from concept to finished product, scouted locations, setup lighting and directed all photoshoots (in studio/on-location). Enhanced, retouched, and resized photographs utilizing various editing software.

Specializing in:
• Fashion & Glamour Photography
• Nature & Travel Photography
• Portraits & Special Events Photography
• Commercial & Promotional Work


Freelance Creative/Art Director/Photographer
MP Designworks

Jan 2004 — Jul 2006  |  Fort Myers, Florida

New Home Construction/Travel & Tourism/Food Industry/Health Care/Business-to-Business/Hispanic Marketing — new business, creative, production and management

Clients included: WCI Communities, Elias Brothers Communities, Times of the Islands Magazine, Exit I&E Realty, Arthur Rutenberg Homes, Adelante Hispanic Marketing, Roberts Communications & Marketing, Goldcoast Advertising, Viva Partnership, Zubi Advertising


Creative Director/Copywriter
AdSource, Inc.

Jan 2003 — Dec 2003  |  Tampa, Florida

Tier-3 Automotive/Food Industry/Recreational/Direct Mail
— new business, creative, production and management

• Provided creative lift for all agency accounts
• Script writing and direction of all electronic media
• Copywriting and creative direction for all print media
• Directed and supervised designer and freelancers
• Supervised production of all print & e-media projects
• Reviewed and approved all production prior to release

Brand Marketing Specialist
Capital One – Hispanic Line of Business

Feb 2002 — Nov 2002  |  Tampa, Florida

Financial Services/Credit Cards/Personal Loans

• Provided creative lift for the Hispanic Line of Business
• Conception and implementation of new “out-of-the-box” creative strategies to direct mail solicitations aimed at the Hispanic market
• Conducted creative presentations to the internal marketing team
• Developed new plastics designs and internal marketing collateral materials


Creative Marketing Director
MarketSmart Advertising

Aug 2000 — Jul 2001  |  Raleigh-Durham, North Carolina

Local Government/Food & Hospitality/Health Care/Real Estate
— new business, creative, production and management

• Conducted client meetings and creative presentations
• Directed and supervised designers and freelancers
• Supervised production of all print and broadcast projects
• Reviewed and approved all agency projects prior to release
• Purchased and installed department hardware and software
• Negotiated and approved print orders with local printers


Freelance Creative/Art Director
MP Designworks

Feb 2000 — Aug 2000  |  Chapel Hill, North Carolina

Clients included: Alamo, Communicomp, Disney Productions, First Marketing Group, Interval International, GL Homes, McGee & Starr Advertising, Norwegian Cruise Lines, Ogilvy & Mather, Rexall-Sundown Vitamins, Sinclair Intimacy Institute, Tinsley Advertising, Zubi Advertising


Associate Creative Director
Smith Advertising

Oct 1999 — Feb 2000  |  Fayetteville, North Carolina

Travel & Tourism/Business-to-Business/Health Care/Real Estate
— new business, creative, production and management

• Conducted client meetings and creative presentations
• Directed and supervised designers and freelancers
• Supervised production of all print advertising projects
• Reviewed and approved agency projects prior to release
• Negotiated print orders with Traffic/Project Manager


HONORS AND AWARDS

2000 Regional District Addy Award
Asheville North Carolina Convention and Visitors Bureau
Tourism Ad Campaign

2000 Regional District Addy Award
Wilson Memorial Hospital Annual Report (North Carolina)


EDUCATION

Associate of Arts Degree in Commercial Art & Design
National Education Center – Bauder College Campus
1986 — 1988 |  Fort Lauderdale, Florida

Specialized Studies in Marketing, Advertising & Photography
Miami Dade Community College – North Campus
1983 — 1986  |  Miami, Florida